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Matt Blake has always been an avid fisherman. After decades of fishing in all kinds of conditions on all sorts of lakes, rivers and ponds, including ice fishing, Matt decided to start making his own jigs, which turned out to be deadly for Walleye, Bass, Trout and especially for Panfish including Perch, Bluegills, Crappies and Sunnies - especially when used during ice fishing season.

He made some for his close friends who also had much success using them and the rest is history. After producing tens of thousands of jigs and other lures, for both the retail and wholesale markets, he has the system down pat. He prides himself on producing ice jigs of the highest quality and workmanship.

• All jigs are hand soldered together and cleaned before a very extensive chip resistant paint process begins!!
• All primer coating, base coating, final chip resistant clear coating is done 100% by hand with a paint brush.
• Each product is cured for multiple days in a heat controlled environment to seal them which yields the most remarkable sheen and chip resistant finish available anywhere.